At Novel Productions, we believe the most impactful marketing goes beyond showcasing features—it tells a story that sticks. Our spec ad for Coast flashlights does exactly that, turning a simple product into an indispensable tool through a compelling, high-end narrative.
This project challenged us to craft a commercial that not only demonstrated the durability, quality, and reliability of Coast’s flashlights but also made them unforgettable to the audience. We built a story where the flashlight wasn’t just an accessory—it was a lifeline, a problem solver, and a trusted companion in moments that matter.
By focusing on human experience, emotion, and real-world application, we transformed a functional product into something audiences connect with. This is the power of storytelling in marketing—creating lasting impressions while reinforcing brand trust.
